Resources for Young Entrepreneurs
A guide to customer types
There are several ways to categorise potential customers:
i) by gender;
ii) age group;
iii) home ownership;
iv) occupational groups:
A – higher managerial and professional people
B – intermediate managerial and professional people
C1 – supervisory or clerical and junior managerial and professional people
C2 – skilled manual workers
D – semi-skilled and unskilled manual workers
E – people a lower levels of subsistence (e.g. students, pensioners, unemployed people)
v) family life cycle;
vi) hobbies or interests.
Classifications for business customers include:
i) are they new businesses,
ii) small to medium sized firms,
iii) large Plc’s or corporations where “tendering” is needed,
iv) private or public ownership.
